Sales Analyst

The sales analyst analyzes customer expectations and the supply of competition prior to the release of a new product or service on the market. His aim is to ensure the maximum of commercial success of this one.

The daily life of the sales analyst

The sales analyst coordinates the launching of new products on the market. In order to do this, he carries out market studies in connection with the sales network. It is a matter of ensuring, before the issuance of a contract, that this corresponds to the expectations of the customer segment.

The sales analyst also designs marketing methods. At the moment, companies' demands include the direct approach, new sales support (mail order, telephone, internet...) and the development of partnerships with other commercial networks, such as banks or the large distribution.

Finally, he is responsible for communication with clients, as well as general agents and brokers. In this capacity, he produces brochures, writes advertising letters and organizes information seminars.

Skills required to become sales analyst

- Creativity

- Team spirit

- Good human contact

How to become sales analyst?

This position is open to graduates from business schools, but also postgraduate studies in economics, with a specialization in marketing.

Opportunities for the sales analyst

Young graduates generally start their careers in external cabinets of companies, who hire more and more consultants rather than having their own sales analyst. After a few years of experience, they can then move into larger groups.

Professional evolution

Career development takes place with increasing responsibility. A beginner will first be entrusted with tasks of execution before evolving towards missions with strategic dimension. The sales analyst can turn to commercial positions (in the distribution mass, purchasing center or suppliers) or to become a product manager, to work in the design of new products. In a consulting firm, he can evolve into a position of project manager and then director of studies.