The industrial product manager designs and follows the various stages of product development. A path that is sometimes long and full of pitfalls, but what is more motivating?
The missions of the industrial product manager
Working with different people is a team effort. The product manager defines the characteristics of the new product. He drafts the technical specifications and establishes the manufacturing procedures with the production professionals. He also selects suppliers and subcontractors.
Among his many other tasks, the industrial product manager prepares the sales action plans: target sales, sales price, distribution channel, communication campaign... He must also analyze the market, detect trends and adapt if necessary the product. This is called a marketing watch. Once the product is sold by the sales team, his work continues.
Everything must be done to optimize sales: advertising, marketing plan... While respecting a budget that is not extensible. From A to Z so the product manager will follow his "baby" and hoping that the sales will be up to par.
Required skills to become an industrial product manager
- Good negotiator
- Creativity
- Dynamism
- Listening
- Rigorous
- Anaytical and synthetical mind
Training to become an Industrial Product Manager
Whatever the sector chosen, a high school diploma + 5 level (engineer) in the field of commerce and marketing is required to become industrial product manager. Some industrial sectors appreciate graduates who have undergone scientific and technical training before specialization.
Positions and functions of industrial product manager
Whatever the sector, the industry always needs product managers.
Professional development of industrial product manager
The first step is usually that of Assistant Product Manager. Then comes the product manager, then after a few years of experience the industrial product manager is generally possible according to the structure to become sales manager or marketing manager.
No comments:
Post a Comment