Franchise Definition

It is the right to use a trademark. Franchising is a distribution contract and agreement (right of use) between two parties:

=> the franchisor, which has a mark/brand and a real transferable expertise,

=> the franchisee, independent trader who must possess entrepreneurial qualities.

The franchisee, in exchange for direct or indirect compensation, shall have the right to operate a franchise in order to sell certain types of products and/or specific services.

This system of marketing and various products or services is based on the close and continuous collaboration between the franchisor and the franchisee.

Operation of the franchise

The franchise has no special legal status. To function properly, a franchise must consist:

=> a name or a common brand for the purpose of use (brand, trade or service, social reason, logos, acronyms, symbols),

=> a presentation of local and/or means of transport to be covered in the franchise agreement.

The franchisor shall provide the franchisee:

=> experience and expertise,

=> commercial or technical assistance throughout the duration of the agreement.

Service, production or distribution

There are three types of franchise:

=> service franchise contracts: the franchisee offers a service under the brand or the mark of the franchisor in accordance with its guidelines,

=> production franchise contracts: the franchisee manufactures himself, with the franchisor's instructions, the products he sells under the trademark thereof,

=> distribution franchise contracts: the franchisee simply sells the products in a store that carries the brand of the franchisor.

There may be several franchise locations such as:

=> the stores franchise,

=> the franchise at home,

=> or international franchising.

Which industry you choose?

The franchisee can choose his franchise in many sectors of activity:

=> the franchise in catering and fast food,

=> food franchise such as bakeries or organic,

=> commercial franchises: automotive, IT, sport, optical, florist, etc.

2 ways to get a franchise

The franchise is within the legal framework of a law that requires companies that develop a franchise or other forms of partnership to provide a prior information document.

There are two ways to get a franchise:

=> opening a franchise,

=> buying a franchise.

However, it is important:

=> to appeal initially to a franchising advice,

=> to have a good personal contribution to finance the overall investment and entry fees.

Conduct of Employment Contract

From the duration of the trial period to the contract amendment, several things may come to influence or impact the conduct of the employment contract:

=> test period: it can be renewed and broken without the application of a dismissal procedure;

=> fixed-term contract renewal: possibility of lengthening the duration of the fixed-term contract which concerns only the specific futures and that may take place only once;

=> illness and employment contract: the disease is a legitimate cause of absence from work and non-performance of his or her work on the condition of being justified by information notified to the employer;

=> calculation of paid leave: the employee on permanent contract benefits paid leave, either in full or part time;

=> training of employees: the employer must train his employees but it is not necessarily required to ensure their promotion or increase once they are trained and their skills are improved;

=> fixed-term contract and maternity: the state of pregnancy and motherhood make the employee benefit guarantees relating to working conditions and the protection of her employment contract.

In case of fault of the employee, the employer may use his disciplinary powers to sanction the employee: he must however comply with certain conditions and warranties including preserving fundamental rights and freedoms of the individual.

Franchise

Franchising is a marketing system of various products or services based on a close and continuous collaboration between the franchisor and the franchisee.

Franchises are within the legal framework of a law that requires companies that develop a franchise or other forms of partnership to provide prior information document. This law allows to bring more transparency to the prospective franchisee.

Franchises industries: multiple choice

You can choose your franchise in many industries such as catering and fast food franchises, food franchises (bakery, ice cream parlor, supermarket, bio, etc.), commercial franchises (automobile, computer, florist, clothing, optics etc.).

Franchises: what location?

You have several options of location to open a franchise: store franchise, home franchises that allow to operate the franchise directly from home, international franchises that allow the export of franchisors abroad.

Steps to take to create his franchise

Create a franchise or resume an existing franchise involves different steps: choose the franchisor, choose a type of franchise, take notice of the prior information document of the franchisor, sign a franchise agreement, provide a personal contribution to the franchise, provide for the payment of royalties to the franchisor.

Transmission of franchises?

Regarding franchise transmission, there are two cases: buying a franchise or sell a franchise. In both cases, a certain number of aspects have to be verified and validated before making a choice: accounting and legal aspects, evolution prospects, advantages and disadvantages, caller reliability...

Franchises: who to contact?

You want to become a franchisor, creating your own network, or you have the soul of a manager and you want to become a franchisee, or you simply want to convey your business? In all cases, specialized franchise consulting firms are available and give you the means to complete your project.

Becoming a franchisor: how?

Becoming a franchisor is a major project that requires thought and a very well organized project. After having correctly selected a carrier industry, it will be necessary to establish a business plan, to work on the feasibility of the project and its strategic development. It is advisable to seek advice from specialists.

The Importance of CRM

CRM historizes all your customer interactions, from the first call to signing the contract, through the exchange of e-mails, meetings and presentations. Monitoring and customer satisfaction accelerate the development of your company.

For your company to be effective, the data of your customer relationship must always be automatically updated, accessible and comprehensive - including all communications, meetings and exchanged documents.

CRM includes every customer, every lead and every request of customer service. It centralizes all the details, preferences and customer history. Your voice can be always personalized, relevant and based on updated data. All available on your smartphone or desktop and via reports and dashboards.

Your marketing experts can also use CRM to better interpret their sales pipeline and to easily make accurate forecasts. You will have a clear view of your processes, from the first question to the sale anywhere at any time.

Business Idea

To start a business, you must first find a business idea. 

Only then we can move on to business creation project without forgetting the essential steps:

=> market research,

=> the business plan,

=> the objects of a company

=> the name,

=> the trade name.

Find a business creation idea

A good project idea is not necessarily an innovative idea. In most cases, the company will make the job of the creator!

The first business creation idea is to do what we can do, but independent and not as an employee!

It is also possible:

=> to add value to something existing,

=> to take an existing idea,

=> to find an idea that meets a need or lack.

It is often recommended to choose an area that is correlated with its passions or domain that you particularly like: a hobby can become a real business.

This is an excellent solution to feel comfortable with the project and to invest fully.

Business creation idea: how to define it?

When we found a business creation idea, it is important to define it.

For this, it is necessary to put the idea in writing and specify:

=> characteristics,

=> the value and use,

=> the principle and operation of the company.

Check the relevance of the business creation project

It is also necessary to check whether the idea is viable or not.

To do this, please:

=> talk to your neighbors,

=> test the idea on your loved ones.

But do not stop to various comments and criticisms you will hear.

To see if your idea is interesting or not, it will be necessary to conduct a market study: according to the results, it may be possible to modify or improve the idea.

The business plan is another crucial step to validate a business creation idea.

Recruit Staff For The Company

Staff recruitment is an important issue. It is the employees provided the manager who run the company.

1- To recruit an employee, set first:

- the objectives of recruitment: what the employee should bring to the company;

- the function of the prospective employee;

- his profile (level of education, training...);

- his wage;

- a type of contract (fixed term contract, permanent contract, temporary, seasonal...);

- working time: part-time may be sufficient.

2- Write your ad: be specific for candidates who correspond to your search.

Mention:

- the name of the company and its activity;

- the missions of the future employee;

- the desired profile;

- the type of contract and compensation.

It is forbidden to set an age limit or discriminatory conditions, such as religious or political opinion.

Post your ad to the employment center, as well as specialized websites and newspapers.

3- Pre-sort in the applications you receive. Run a job interview for the selected profiles. This will determine the seriousness and motivation of the candidate.

Prepare the interview carefully, in order to define the information you want to confirm and what to look for.

4- After hiring, consider making the necessary declarations:

- unique declaration of employment, to the organizations for the payment of social security and family benefit contributions;

- registration with the supplementary pension funds;

- registration with the occupational medicine.

Motivating Teams

Being a manager is to have varied and developed skills and it is also to be able to transmit and motivate the staff.

1- You must be available to motivate a team:

- follow the progress of projects;

- inform the policy of your service;

- send your ideas;

- distributing operational and strategic information is important for your employees feeling their belonging to the enterprise;

- be listening to them. They need to talk to you whenever they feel the need.

2- Trust is the guarantor of personnel motivation. If you hold back, keep your employees monitoring more than necessary, they will take less initiative and responsibility.

Each member of your team needs some autonomy.

3- In case of problems, help your team, discuss, understand. Search all the reasons for the failures and the most appropriate solutions.

4- Collaboration is also a key to personnel motivation. Of course, you are the supervisor, but the results are the fruit of collective work.

5- Prove your employees how important they are in achieving objectives. Feel free to delegate their tasks: they will be more involved.

When objectives are met, you are particularly pleased with their work, say so.

6- To motivate the staff, encourage your team. The motivation in the enterprise also requires concrete actions: premium, rest day, invitation to lunch...

7- To maintain personnel motivation, show yourself friendly and pleasant, maintain a good atmosphere within the team, contain your mood swings.

Do not hesitate to organize some events that will strengthen or improve the agreement between your employees: motivational seminar, team building, sport in the enterprise or outside between colleagues, etc...